Identifying Next-Generation Propellant-Free Deodorant and Body Spray Technologies

At a Glance The Client A leading global personal care and hygiene company. The Challenge Aerosol regulation and consumer pressure on propellants were reshaping the category; the client needed to know which non-aerosol, propellant-free and aluminum-free spray technologies were viable, who owned them, and who cou

Mapping Scientific Evidence on Fragrance and Human Wellbeing for a key Player in Personal Care

At a Glance The Client A leading global personal care and cosmetics company. The Challenge The client wanted to know how strong the scientific evidence is that fragrance affects mood, behavior and physiological wellbeing, and for whom, before building claims and products around it. The Impact A scientific