Reformulating Taste – the Critical Factor Driving Product Demand

Have we ever heard a person saying the product had a bad taste or off-taste but will try it again and you try it too? Never right!

We are witnessing the evolution of the food and nutrition industry with the emergence of new ingredients and sources to explore sustainable sources. However, a big question still exists in the industry to meet consumer demand for better-tasting product options.

Join our webinar to explore:

• impact of taste on consumer demand

• business cases showcasing taste as the prime motive

• measures are taken by the industry to overcome the issue