Home /innovations To Secure The Future Of Water Innovations to Secure the Future of Water


Water, water, everywhere, not a drop to drink – the famous line from The Rime of the Ancient Mariner echo in our memory and still stands relevant with the real-world water challenges that we as humanity have been facing. As the global population is estimated to rise by 22% to ~9.7 billion in 2050, water issues, if unaddressed, will lead to an uncertain future for all, especially Earth’s children. Because clearly, there is no planet B and, on our moon, there are mining plans for Helium 3.

With that, water is the new carbon, which needs to be sustainably managed and Innovation has a significant role to play. There’s an immense opportunity that we foresee for investors, the public and private sector in a whopping, ~USD 500 billion water market space – which is estimated to grow in the next decade by a CAGR of ~6%.

How? The pain points such as acute water scarcity in Africa, APAC, the Middle East, and Israel, can be tackled by innovation.

A few noteworthy use cases are already shaping up the future of water, for example, Desalination with no discharge, Smart sensors, Ozonation, Leakage, and anomaly detection, and Stormwater capture & flood mitigation – all pointing towards water circularity and net-zero footprint. From a global perspective, we see hope in action from actors such as Governments, Utility companies, Corporates, and Academia across countries.

As we see hope in achieving water sustainability, come join our webinar and explore with us, the key insights and takeaways on the following:

  • What are the most pressing water-related challenges faced by industries and society at large?
  • Who is likely to get affected today, tomorrow, and the day after?
  • What are the potential roadblocks and how to overcome them?
  • What are levers and enablers to innovation and where does the opportunity lie the most in the ~US 500 billion water market?
  • What are some noteworthy use cases, evolving business models, and upcoming chemical treatment methods to achieve water circularity?
  • FutureBridge’s take on water circularity and doing more with less

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