The Quiet Boom: Evolving Perceptions of Non-Invasive & Preventive Male Aesthetics

The male aesthetics market is experiencing significant growth, reflecting a shift in men’s grooming and self-care practices. Valued at approximately $12.9 billion in 2023, it is projected to reach nearly $25.8 billion by 2032, growing at a CAGR of 7.9% over the forecast period.

What This Webinar Covers

✔ Male Aesthetic Awareness: A growing number of men are placing importance on their appearance, with over half of male consumers worldwide considering their looks important or very important. This shift has led to an increase in male-centered cosmetic procedures, particularly nonsurgical facial treatments.

✔ Consumer Behavior: Men are increasingly seeking cosmetic procedures, with 8% having invested in Botox, 19% in laser treatments, and 11% in other injectables or fillers.

✔ Emerging Trends & Technologies: The most sought-after non-invasive procedures include:

• RF Microneedling for collagen stimulation
• Botox for wrinkle reduction and forehead lines
• Laser Therapies for pigmentation and acne scars
• Exosome-based Regenerative Skincare, which is gaining traction in the market

✔ Preventive Care Movement – The rise of peptide serums, antioxidant facials, and personalized skincare routines as part of long-term self-care strategies.

Who Should Watch?

• Personal care and skincare brands expanding into the male beauty segment
• Aesthetic and cosmetic professionals adopting new technologies
• Business leaders and R&D teams developing non-invasive skincare solutions