Functional Foods – Metabolic Health || Bifidobacterium
FutureBridge Insights:
‒Bifidobacteria has emerged as a high potential probiotic strain that is being utilized in functional food with popular claims like slimming and improvement of gut health
‒Most of the activity is centered around established players who are partnering with universities for researching studies that can prove the functional benefits related to bifidobacteria
‒Established players like Danone and Nestlé are dominating the market and are trying to innovate with novel alternatives like allergen-free, dairy-free, and chemical-free
‒Players like Evolve BioSystemsand Chr. Hansen has filed patents for novel ingredients and technologies to overcome the challenges like stability and viability associated with bifidobacteria
Things to look out for:
‒Launch of innovative products using bifidobacteria along with superfoods to provide complete nutrition
‒New technologies to improve the storage capacity and viability of cells
‒Players tapping into trending claims associated with mental health such as the reduction in stress and depression
