The cosmetic industry has started to transform rapidly with the adoption of beauty tech and is constantly thriving based on the evolution of technology. Digital technologies are rapidly disrupting all kinds of industries, and in beauty, companies from the largest multinationals to independent start-ups are increasingly investing in AI, AR/VR, IoT to bring groundbreaking innovations to consumers. The key connecting point with consumers is to address increasing concerns about their health and wellness and the needs are distinctly bespoke in nature.
With digitally powered beauty solutions, consumers can receive the product recommendations via email / other methods which are generated by algorithm recommendation based on their preferences, habits, purchase records and search leading to the personalized recommendation.
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