Home & Personal CareConsumer Convenience
The client is a major player in the home and laundry care domain and was interested to know about the groundbreaking and disruptive...
Sample Business Objective #1
Consumer Convenience
Enhancing Utility. Embracing Uncertainty. Excelling SimplicityThe new Gen consumer is more decisive and more elusive than ever with a wide range of purchase triggers defining the adoption and penetration of personal care products with a spectrum of possibilities.
Beauty & wellness, personalization, and novel business models are the three core areas defining the success of the categories. Personalization has reached unseen heights as consumers have come to terms with subconscious purchase habits and have redefined their needs. Beauty standards and definitions have evolved past glow and glamour to include wellness and wellbeing with consumer purchase and procurement undergoing a vast transformation with new age avenues.
At FutureBridge we create winning value propositions for our clients by devising robust techno-commercial strategies with an optimal mix of ‘technology push’ and ‘consumer pull’ factors.
Perspectives
Technology & Product Landscape – Stem Cell Therapy for Skin Care
Home & Personal Care
Cell therapies are well-known areas and in recent years increased research activity has been observed in this area. Therefore, the...
Start-ups Landscape – Anti-aging & Personalization
Home & Personal Care
The client wanted to have a complete scenario of technology/ research work that start-ups/ spin-offs (hereinafter, “start-ups”) are doing...
IP Landscape – Skin Microbiome
Home & Personal Care
The client wanted to perform a landscape on skin microbiome for an in-depth understanding of this domain. The client would like to...
Business Objectives
Some examples of diverse business objectives we have worked with our clients
Strategic
- What should be our approach to enhance the reachability of the customers with technology-based solutions?
- How do we adapt to the challenges in customized beauty care to meet consumer demand?
- How should we facilitate better customer flexibility for beauty wellness and skin health?
Tactical
- What are the ongoing trends in the beauty tech space under the personal care domain?
- What should be our innovation & Go-to-Market strategy for better customer experience and consumer preferences?
- Who can be our potential partners for providing non-invasive technology support?
Operational
- What are the subscription business models suitable for better reach and interactions among consumers?
- What is the current state of the art for technology in anti-pollution cosmetics?
- What are the online platforms, services, and technology solutions best suited for meeting the challenges in personal care amidst a covid crisis?
