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Aftermarket business for mining capital equipment has been growing steadily and provides a stable revenue in a cyclical market. With an aim to enter this new business and leverage existing manufacturing and marketing capability, the mining equipment player wanted to assess the potential opportunity.
Aftermarket business for mining capital equipment has been growing steadily and provides a stable revenue in a cyclical market. With an aim to enter this new business and leverage existing manufacturing and marketing capability, the mining equipment player wanted to assess the potential opportunity.
The engagement helped the client to understand the market opportunity for fixed mineral processing equipment after market wear parts business in focused regions. Following questions were answered during the engagement:
70% of total wear parts market is serviced by top five OEMs through direct channels leveraging their large installed base. Moreover, customers prefer to have an annual maintenance contract with OEMs. 
FutureBridge conducted an extensive secondary research and 400+ telephonic interviews to gather data which was analyzed to provide strategic recommendations. The output included
The client was able to develop the market entry strategy leveraging the existing manufacturing, technology, and marketing capabilities. This enabled starting a new line of business, thus providing revenue stability. The client was able to identify the key competitors to track, prioritize on the equipment and parts providing high growth and also select high potential countries.
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