Innovative Advisory Strategy Propels Client Investment in F&N Startup, Cementing Industry Leadership in Technology Advancements
Quick Overview
Our client, a leader in solution design for product manufacturers, sought to analyze the evolution of the Food and Nutrition market and identify emerging trends. These trends would be inspirational for further innovations and the introduction of transformative solutions to improve consumer product experiences and develop differentiated taste experiences.
Client success details
With the support and advisory services provided by FutureBridge, the client was able to build short-term, mid-term, and long-term strategies for technology implementation. The project also offered a shortlist of potential partners that the client approached for collaboration. The key questions addressed:
 Regulators are becoming stricter regarding the reformulation of nutrition labels. Over the next five years, there will be continued pressure on innovators and marketers to improve the health credentials of indulgent products. This is not a question of whether they should reformulate, but rather that they must reformulate. However, the challenge remains that healthier reformulations to date have not delivered the experiences that consumers demand. |
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FutureBridge adopted a sophisticated, multi-faceted approach to solution shortlisting, meticulously analyzing parameters for health impact while balancing sensory experience. This inclusive strategy involved:
- Conducting an in-depth assessment of shortlisted technologies across critical parameters: nutrition profile, sensorial attributes, shelf-stability, naturalness, regulatory status, application potential, and market adoption.
- Performing thorough evaluations of each technology’s scalability potential, considering current infrastructure, ingredient availability, government policies and regulations, and consumer attractiveness.
- Developing innovative scenarios to explore and demonstrate the potential of each technology across desired applications, providing a clear vision for future implementation.
FutureBridge Food & Nutrition experts offered meticulous advisory on the shortlisted technologies and their potential applications, providing comprehensive analysis and strategic recommendations. The project not only analyzed the opportunities but also set a compelling vision, aligning technology maturity with market potential. Here are the results of this comprehensive approach:
- The client strategically invested in a promising startup, securing a license agreement for one of the shortlisted technologies. This decisive action positioned the client as a leader in industry innovation.
- FutureBridge empowered the client with strategic advisory and futuristic foresight that enabled the client to capitalize on emerging trends and technologies effectively.
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