Pets and Health Boost Treating

Pet treat products have yet to fully explore functional benefits beyond oral care, despite a strong market demand for treats that combine enjoyment with health advantages.

Functional claims such as anxiety relief and heart health are becoming more prominent in pet foods but remain underutilized in pet treats. With 84% of U.S. pet food buyers prioritizing nutrition, there’s a significant opportunity for brands to introduce treats addressing health needs like anxiety, cognition, and heart health.