The vaping landscape among English teens has shifted dramatically, with 38% of 16-19-year-olds vaping in 2022, up from 28% in 2021, driven by peer influence, flavor variety, and novelty.
Disposable vapes have surged in popularity, now used by over half of teen vapers. This demographic also shows a strong preference for functional foods and drinks that target brain health, cognition, and energy. This rising trend presents a unique market opportunity for innovative, health-oriented products that combine the appeal of disposable vapes with nicotine-free, functional ingredients catering to Gen Z’s desire for immediate, noticeable benefits.
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