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Quick overview
Our client is a global skincare leader who is always determined to bring disruptive innovations to the market. The client was interested in building business cases around the legitimate definitions, characteristics, and scales of skin quality attributes. The aesthetic leader wanted to do a literature review scan, competitor assessment, and technology landscape to understand marketed and under-development technologies, products, and diagnostic tools for measuring skin quality attributes.
Client success details
FutureBridge’s team furnished the Client team with all critical analysis and data points which enabled them to support their decision-making on taking certain business cases forward. FutureBridge’s output supported the client to answer these business questions, including:
Skin quality is a concept gaining traction in aesthetic field worldwide. It has a substantial impact on quality of life, and self-perception. Lack of clear and comprehensive definitions prevents from proper assessment and treatment of undesirable skin quality.
- What are the most acceptable and legitimate definitions and characteristics of various skin quality attributes and quantitative methods complying to clinical standards?
- Which technologies/ products are offered by the top competitors for revamping the skin quality attributes?
- Which are the players that are manufacturing equipment or developing technologies for measuring various skin quality attributes?
FutureBridge executed a phase-wise comprehensive assessment of the complete skin quality landscape:
- Phase I covered a systemic literature review of skin quality attributes for definitions, scales, characteristics, etiology, epidemiology, pathophysiology, and changes in skin structure.
- Phase II gathered intelligence around the player ecosystem, top products, white space, current and upcoming technologies/tools for measuring skin quality attributes.
FutureBridge’s analysis helped our client with in clearly defining all skin quality attributes and technologies/platforms/tools to measure each attribute. The engagement helped the client to identity whitespaces and opportunities based on the innovation landscape in each skin quality attribute.
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