Industry Pulse
What went wrong for Nestlé’s Milkybar Wowsomes?
Food and Nutrition
Poor consumer acceptance of this sugar-reduced chocolate from Nestle was one of the main reasons why they have recently decided to discontinue their breakthrough product. The strategy for reducing sugar content drastically with their hollow sugar technology has resulted in consumers not having time to adjust to such a change. Read further to understand the pro’s and con’s of this type of sugar reduction technology. Also, read about more key developments in the Sugar Reduction trend.
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