May 31, 2024

Geopolitical tensions, climate change, and changing consumer preferences are driving up tea prices. Quoted in JustDrinks, Nagesh Manepalli, consulting director at FutureBridge, reports a 50% rise in global tea prices over the past year, with a 34% increase in the last three months. While consumers haven’t felt the impact yet, price hikes are likely in the coming quarters. Interest is growing in health-promoting teas, especially herbal, kombucha, matcha, and mushroom varieties, with adaptogens and probiotics emerging as key trends.