References
Touchcode impacx Amy Roeder, ‘Smart’ packaging preserves food and enhances safety...
Smart packaging is a game changer in reducing and eliminating food wastage globally. Even though smart packaging is still in its infancy, incorporating this novel technique offers many advantages to manufacturers and consumers.
Many companies are already using smart packaging to fix supply chain inefficiencies. For instance, Sealed Air’s automated packaging solutions systems enable a more resilient and less wasteful global food supply chain and enable e-commerce and safe movement of goods across the globe.
Governments and regulators across the globe are supporting smart packing to achieve sustainability and reduce food wastage. Specifically, European Union, Food and Drug Administration (FDA), and ASEAN have established regulations and guidelines for active and intelligent packaging material.
Smart packaging allows traceability which is a key input to predicting food demand and thereby avoiding overproduction and wastage. The farm-to-fork digitization also makes the food chain insulated from any illegitimate food products. Smart packaging is typically equipped with technologies such as QR, RFID, and NFC and enables three key benefits
There are three types of smart packaging – active packaging, intelligent packaging, and connected packaging
Active packaging extends food shelf life
Active packaging with its technology intentionally releases or absorbs compounds from the food or the headspace of food packaging. Such interaction with food extends product shelf life by stalling degradative reactions such as lipid oxidation, microbial growth, and moisture loss. To reduce spoiling and extended shelf life, manufacturers are using components such as copper-based LDPE films and biopolymer-based packaging. Additionally, active packaging reduces plastic packaging by the addition of biodegradable edible packaging layers with good oxygen and grease barrier properties.
Intelligent packaging monitors the food quality and ensures no waste of product
Intelligent packaging materials monitor the food environment inside and outside the package, including temperature, pH, and so on, and transmit this information to the user. The benefit of intelligent packaging is that it contributes to the improvement of Hazard Analysis and Critical Control Points (HACCP) and Quality Analysis and Critical Control Points (QACCP) systems, allowing for the onsite detection of unsafe food products, the identification of potential health hazards, and the development of strategies to reduce their occurrence, ultimately leading to improved food quality and reduced food wastage. Sensors, indicators and radiofrequency identification (RFID) systems are the three types of intelligent systems.
Connected Packaging promotes consumer engagement
Connected packaging promotes brand-to-consumer contact via the internet and a smartphone, to provide product information. QR codes and NFC chips are the most used activation points in connected packaging, with their applications changing according to industry, product type, and use case. Most smartphones are enabled to scan and interact with these technologies natively, making it easier to communicate with consumers. Additionally, connected packaging assists companies in reimagining the entire business through the perspective of experience. Connected packaging also ensures that supply networks are repurposed for resilience.
The future is bright but challenges ahead
The future looks bright for active and intelligent packaging. With the added advantages of reducing food waste and maintaining food safety, packaging innovations for sustainability would play a significant part in digitizing the food supply chain.
To attain economies of scale in this field, the industry must overcome some formidable challenges, including high costs of mass production, the difficulty of integrating smart devices into existing packaging systems, and worries about sustainability, security, and data privacy. The use of blockchain in packaging, the Internet of Things, and advanced technology would provide solutions to these problems.
Contact our experts to collaborate on greener food packaging and waste reduction strategies.
Share your focus area or question to engage with our Analysts through the Business Objectives service.
Submit My Business ObjectiveOur long-standing clients include some of the worlds leading brands and forward-thinking corporations.