Home Empowering Women’s Health through Nutrition

The Food and Nutrition industry is making notable strides in enhancing women’s health through innovative products and strategic investments. By focusing on functional ingredients, gut health, and clean labelling, the industry addresses women’s unique health needs across different life stages.

Companies are developing hormone-balancing snacks, bone health nutrition, and probiotics for digestive health, highlighting a commitment to women’s well-being. The industry’s emphasis on products that are rich in probiotics, prebiotics, and vitamins/minerals is paving the way for products tailor-made for women.

As awareness and demand for these products grow, the industry is expected to continue delivering innovative solutions, prioritizing transparency, sustainability backed by scientific advancements to support women’s health and wellness.

 

FutureBridge urges nutrition players to focus on women health

According to population statistics, women make up approximately 50% of the global population, with about 25% being between the ages of 15 and 50, and around 13% classified as elderly. Currently, the women’s nutrition market is valued at around USD 130 billion, focusing on nutritional needs related to pre-pregnancy and fertility, maternal nutrition, bone health, and more. This demand is expected to reach about USD 300 billion by 2034, growing at a rate of 7.5% to address specific health concerns such as hormonal imbalances, gynaecological concerns, skin health, joint and bone health, along with products aimed at enhancing overall well-being.

The Nutrition industry is witnessing an increase in awareness, and conscious demand for solutions that cater to the unique physiological and psychological health needs of women. Furthermore, food-based solutions are needed across all life stages, from adolescence to menopause, and beyond. Product solutions for women’s health today are rather limited ranging from neutral, vanilla, or cocoa flavored powdered supplements. Active players are showing interest in collaborations, partnering with nutritionists, healthcare professionals, and women’s health advocates to create products that are scientifically backed, effective, and enjoyable. However, there is huge scope for more specificity to meet a host of untapped need states.

Introduction

Women’s health, previously a neglected domain, has finally gained popularity. In this article, we will explore nutrition initiatives in the food industry that caters to women’s health and wellness. The recent surge in venture capital investments and funding indicates a shift from the traditional focus on fertility and pregnancy support to a broader focus and comprehensive view of enhancing and strengthening women’s health.

Women’s nutrition is crucial for maintaining overall health and well-being, which can vary based on age, activity level, and reproductive status. Each stage has specific nutritional requirements to support the body’s changing needs. The use of technology, including mobile apps and wearable devices, that offer nutritional advice that may empower women to make informed choices is also on the rise. Approximately 70% of women need nutritional support, including fertility and pregnancy support, maternal health, hormonal balance, bone health, etc.

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Female Population Demographic (2024) FutureBridge

Trends and Opportunities

Women’s health is a dynamic and growing space in the FemTech industry. With the ever-increasing awareness and health consciousness amongst women, the demand for tailored solutions has encouraged nutrition companies to introduce innovative, personalized products.

Enlisted below are few trends and opportunities identified in the space:

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FutureBridge_Evolution in Women Nutrition Space (Pre-2020 vs Now)​

The industry is witnessing an increase in awareness and conscious demand for solutions catering to women’s unique physiological and health needs throughout their life stages, from adolescence to menopause and beyond.

Need states across various women life stages

Puberty and Adolescence Adolescent women have distinct nutritional requirements due ...

 

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FutureBridge_Label Preferences by Women Across Different Age Groups - Ingredients and Nutrition

Nutritional interventions focusing on women’s needs across different life cycle

Women’s nutrition is crucial to support the body’s changing needs, which varies based on an individual’s age, activity level, and reproductive status. Around 70% of women need nutritional support, with key areas including fertility and pregnancy, maternal health, hormonal balance, and bone health.

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FutureBridge Nutrition Supplement across life stages

Active players in the space

Several players in the food and nutrition industry are focusing on women’s health, leveraging innovative strategies to meet the growing demand for products that cater specifically to the unique health needs of women. Exhibit 3 indicates a few of the active players in the women nutrition segment.

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Active Players in Women Nutrition Based on Health Requirements_FutureBridge

A few notable big players and their strategies are shared below:

Few notable big players and their strategies
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FutureBridge_big players

Nestlé Health Science

Nestlé, a prominent player in the global food sector, has introduced several initiatives focused on enhancing women’s health. Their emphasis on maternal nutrition features products such as the Nestlé BABY & ME pregnancy nutritional supplement, which aims to promote the well-being of both mothers and their children. Furthermore, Nestlé Health Science has created nutritional solutions for women undergoing menopause, addressing aspects like bone health, energy levels, and cognitive function with offerings like BOOST® Women, a balanced nutritional drink tailored for women that supports thyroid function, as well as bone, skin, and hair health.

The Materna brand, well-established in numerous countries, is also part of Nestlé’s strategy. The company intends to broaden its reach in maternal health across Latin America, North America, and Asia. The Materna multivitamins provide a blend of over 20 micronutrients, fulfilling 100% of the WHO-recommended intake of folic acid and enhancing nutrient absorption in the digestive systems of pregnant women.

Additionally, Materna OPTI-LAC is designed to assist breastfeeding mothers by alleviating breast pain caused by bacterial mastitis, a common reason for early cessation of breastfeeding. Materna G-Balance specifically targets pregnant women at risk of gestational diabetes, helping them manage blood glucose levels with a formulation that includes myo-inositol.

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Commercial Food And Nutrition Products by Nestlé Health Science Targeting Women's Health_FutureBridge

Nutricia

Danone Nutricia provides a variety of specialized nutrition products and support programs tailored to women’s health across different life stages. They develop yogurt and dairy products featuring clinically proven probiotics that promote digestive health and overall wellness. Activia and Actimel exemplify their commitment to supporting women’s gut health.

The Protinex brand offers a wide range of protein options designed to meet diverse needs, preferences, and lifestyles. This includes Protinex Original with hydrolyzed protein, Tasty Chocolate, Protinex Vanilla Delight, and Protinex Lite, which is a scientifically formulated variant with zero added sugar. Additionally, Protinex Mama is specifically designed to provide specialized protein nutrition for pregnant women and lactating mothers.

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Commercial Food And Nutrition Products by Nutricia Targeting Women's Health_FutureBridge

Glanbia Nutritionals

Glanbia Nutritionals operates in both B2B (business-to-business) and B2C (business-to-consumer) markets, offering a range of nutrition products that cater to various health needs, including those focused on women’s health. Key products and ingredients include:

  • Optimum Nutrition: The Opti-Women multivitamin is specifically designed for active women, providing over 40 ingredients, including 23 vitamins and minerals, to support their unique nutritional requirements. This product aims to enhance overall wellness, energy levels, and nutrient optimization for women leading active lifestyles.
  • FerriUp™: This is a lactoferrin and vitamin B12-rich whey protein concentrate. It is optimized to support active women by enhancing energy levels and immune function.
  • Colostrumune: Colostrumune, an innovative offering from Glanbia, featuring colostrum, which is rich in immunoglobulins and growth factors. This product supports immune health and gut function, which are crucial for maintaining overall wellness. Colostrumune can be particularly beneficial for women seeking to bolster their immune system and improve their digestive health, especially during times of stress or physical exertion.
  • Optisol Customized Mixes: Optisol is a line of customized nutritional mixes that can be tailored to meet specific health needs. These mixes can include various bioactive ingredients and nutrients aimed at supporting women’s health, such as protein, vitamins, and minerals. By allowing for customization, Optisol enables nutrition providers to create targeted solutions that address the unique health concerns of women at different life stages, from pregnancy to menopause.
  • Protein Supplements: Glanbia emphasizes the importance of protein for active women, aiding in muscle repair, maintenance, and satiety, which is crucial for weight management. Their protein products are designed to contain all essential amino acids.
  • Iron and Vitamin B12: Recognizing that women have higher iron needs due to menstruation and other factors, Glanbia includes iron in their formulations to combat fatigue and support energy levels. Vitamin B12 is also included to help in the formation of red blood cells and to prevent deficiencies, especially in those following vegan diets.
  • Bioactive Ingredients: Products contain bioactives such as capsaicin and dihydrocapsiate, which are known for their thermogenic properties and can aid in weight management.

 

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Key Commercial Food And Nutrition Products by Glanbia Nutritionals Targeting Women's Health_FutureBridge

Numerous start-ups are making waves in the women’s health space, bringing fresh perspectives and innovative products to the market. Few notable examples are highlighted below:

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FutureBridge Innovative Nutrition Startups Focusing on Specific Wellness Needs

Emerging opportunities to tap in the segment

In 2022, women’s health supplements experienced remarkable growth, with global sales reaching $2.5 billion and a 9% increase in value. This dynamic performance places women’s health supplements among the top-growing dietary supplement categories, second only to those positioned for mood/relaxation and sexual health. The strong growth in women’s health supplements underscores the increasing importance of addressing issues associated with perimenopause and menopause, which are equally crucial components of women’s overall wellbeing.

Closing the women’s health gap represents a significant economic opportunity, with the potential to boost the global economy by $1 trillion annually by 2040. This potential is largely driven by the development of solutions to overcome nutritional deficiencies and address specific health concerns faced by women. As women’s life expectancy continues to rise, the demand for targeted nutrition and health products tailored to their evolving needs is expected to grow substantially. The growing focus on women’s health, driven by personalized care and self-care trends, offers significant business opportunities for nutrition providers. Key opportunities include:

  • Exploring opportunities for collaboration between food and beverage companies to partner with consumer health companies and technology providers for developing women health nutrition solutions
  • Focusing on science-backed solutions will lead the female nutrition space and is anticipated to accelerate over the coming 12 months
  • More companies need to address the full extent of female nutrition needs, promoting holistic wellbeing, covering the below normal current coverage in gynecological, menstrual, and menopausal health
  • Brands should adopt a more comprehensive approach to women’s nutrition, addressing the full spectrum of female health needs and promoting overall wellbeing. Current product offerings fall short in providing adequate support for gynecological, menstrual, and menopausal health concerns
  • Companies must address the ethical concerns and sustainable values prioritized by women by developing products that are sustainably sourced. The shifting preferences in this market increasingly favor plant-based and vegan products for women’s health that not only provide essential nutrition but also adhere to the highest quality standards for efficacy and minimal environmental impact.

 

Speak to FutureBridge experts to discover how you can effectively leverage the dynamic and evolving landscape of women’s health to gain a competitive advantage in the evolving industry space.

 

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