Clean Labelling – Natural Emulsifiers
FutureBridge Insights:
Natural emulsifiers have emerged as high ingredients that are being utilized in a variety of food products like dairy, beverage, and bakery
- Established players likeBASF and ADM are patenting novel ingredients and technologies that enable them to get a competitive edge in the market
- Research activities are increasing wherein universities like the Hubei University of Technology and Tarim University are finding novel plant-based alternatives
- The market for natural emulsifiers is increasing as there is a high demand for healthy clean label alternatives
Things to look out for:
- Launchof plant-based emulsifiers that use fruits & vegetables and to provide health benefits and deal with challenges like cost
- Use of new purification and extraction technologies for effective usage of natural emulsifiers
- Players tapping into new geographies