The month of March saw multiple developments in the Packaging Innovation trend:
- The packaging industry experience both positive and negative impacts of the COVID-19 pandemic. The popularity of packaging with protective barrier properties against viruses is expected to rise.
- The compostable packaging segment is highly active in North America and Europe due to the looming plastic ban in Europe by 2021.
- Companies such as Aptar are launching active packaging solutions to gain from consumer perception of virus protective properties.
- Established companies such as Nestlé are launching recyclable packaging products and developing their recycling programs.
