Consumer Health & Wellness

The consumer healthcare industry has evolved over the years and it is undergoing a fundamental shift from a reactive to a proactive industry. This transition to wellness & self-care is primarily triggered by the increasing expectations from OTC products, preventive mindset, consumer awareness, and is following the model of the pharmaceutical industry. In addition, the combination of drugs & devices, and disruptive technologies such as wearable devices, self-diagnosis, social medial platforms, orientation towards naturals, and traditional medicines have further continued the momentum towards innovation.

FutureBridge works closely with the consumer health & wellness companies across the value chain with different functions to develop custom research frameworks, leverage ecosystems, and access innovations.