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With an eye on growing environmental concerns and difficulties in raw material sourcing, the Client was aiming to build a pool of alternate surface materials that have attributes such as being sustainable, high-perceived value, highly decorative, unique texture/look/feel/design, and which overall lends a feeling of luxury to the customers.
The engagement helped the client scout for sustainable luxurious materials for automotive interior and exterior applications by answering the overarching business questions:
Amidst environmental concerns, there is a growing trend towards sustainable materials. Are there material options of “sustainability = luxury”
FutureBridge conducted extensive primary and secondary research across multiple industries to develop a landscape of current and future sustainable luxurious materials. Material segmentation was done by
FutureBridge further analyzed and arranged the material on a Sustainable Luxury Radar. This enabled the client to keep materials under three categories of Watch, Prepare and Act. The engagement has helped the client to define their future for sustainable luxury. The client is exploring the materials classified under Act for user testing, whereas those under Prepare are part of the client’s technology roadmap.
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