With the aim of participating in India’s 2 and 3-wheeler electrification journey, our client wanted to build an understanding of the complete dynamics of the LEV (Light Electric Vehicles) market in India, including customer preference, regulatory developments, OEM roadmaps, and emerging infrastructure requirements.
FutureBridge’s assisted our client to develop a robust GTM (go-to-market) strategy consisting of product definitions and target customers for the India LEV market. In addition, FutureBridge was also tasked to answer our client’s critical business questions including:
India proposed a new plan of making all two-wheelers (up to 150cc) electric by 2025. Similarly, all 3-wheelers will be electric from 2023
FutureBridge conducted extensive primary and secondary research across India’s 2 and 3-wheeler market to develop a landscape of current and future LEV demand and supply. Our research included:
FutureBridge further analyzed our findings to provide strategic direction to our client regards which OEMs to target and potential product developments. In addition, FutureBridge helped our client to define their future GTM strategy for the India LEV market.
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