FutureBridge Helps Client Streamline Sustainable Packaging Choices and Go Green Globally
Quick Overview
The client, a global infant nutrition specialist sought to gain a comprehensive market intelligence initiative. The primary focus was to assess the current landscape of waste collection and recyclability practices, particularly in relation to their packaging that could serve as a foundation for enhancing communication efforts towards consumers, emphasizing the company’s commitment to sustainability and responsible consumption.
Client Success Details
With FutureBridge expertise and analysis, the client was able to identify and evaluate the type of packaging material related to infant formulae product packaging and its percentage of recycling in specific countries. The market intelligence exercise also revealed critical insights into the charges imposed on manufacturers for recycling various types of packaging materials. These findings enabled the client to strategically narrow down a selection of core packaging types and materials that effectively meet the diverse needs of their regional operations.
The key questions addressed:
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In today’s eco-conscious market, food and drink manufacturers face growing pressure to prioritize recyclable packaging. With consumers and regulations driving demand for sustainable solutions, brands are setting ambitious targets for 100% recyclable materials. Investing in sustainable packaging is key to reducing environmental impact and supporting a circular economy. |
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FutureBridge adopted a multi-faceted approach to solution shortlisting, meticulously analyzing parameters that delivered comprehensive understanding of packaging opportunities. This comprehensive strategy involved:
- Regulation landscaping
- Identification of the available rules or guidelines for waste disposal.
- Mapping waste disposal guidelines in each country for different packaging materials.
- Mapping packaging raw materials covered in scope based on packaging material disposal guidelines in each country
- Accessibility Percentage
and Extended Producer Responsibility (EPR) - Mapping the % of population having accessibility to waste collection system in each country
. - Documenting EPR status in a country relevant to packaging format and understanding its impact on the cost of the packaging format.
- Mapping the % of population having accessibility to waste collection system in each country
- Regionally specific shortlisting
- Creating a matrix involving a summary of recyclability status for each packaging format in each country highlighting with specific color codes based of % of accessibility of waste collected consumers
FutureBridge consultants provided invaluable guidance on the shortlisted packaging materials and regulatory status in different markets to enable the client in aligning with global sustainability trends while fostering stronger consumer trust through informed and meaningful engagement.
The Outcome
The outcome of this comprehensive approach led to the client setting out a roadmap and critical path for packaging transformation.
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