Case Studies
Consumer Segment Analysis – Dermatological Market for Elderly
Consumer Health & Wellness
Life Sciences
A leading specialized consumer care company approached to gain insights into the geriatrics market and understand the potential for a new category of dermatological preparations (>65 years) in the US, EU, Russia, Brazil & China. The insights were focused on market sizing, key segments and drivers, market fragmentation, competitive scenario, and consumer perceptions. Using FutureBridge insights, the client initiated the process of product shortlisting to target the unexplored domain.
CS_Consumer_Segment_Analysis-Dermatological-Market-for-Elderly
