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Our client specializes in electric and battery-powered vehicles in underground mining. They needed our help to develop a GTM (Go to Market) strategy that could include their innovations in the BaaS (Battery-as-a-Service) space aimed at existing and new customers. Our client needed critical projections for the development roadmap they were creating and potential costs for their BaaS products.
With our help, our client was able to understand the emerging value chain for BaaS and create a strategic framework that included the costs of their BaaS innovation. FutureBridge answered several strategic questions including:
BaaS is a growing opportunity in the electric vehicle segment. However, it needs a deep understanding of the cost and value chain to exploit this opportunity
FutureBridge conducted extensive primary and secondary research across selected industries to develop a concise view of the current and emerging BaaS sector. Primary research included interviews with suppliers and industry experts to assess the viability of key service offerings and future cost evolution for BaaS our client was developing.
FutureBridge further analyzed current industry activities, proposals, and the plans of key players, plus various related technical, commercial, and regulatory factors to understand the future of BaaS. The cost breakdown and partnership options for providing BaaS were also evaluated. The work FutureBridge carried out enabled our client to define their business plan and operational roadmaps to deliver BaaS to their customers.
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